Hyperscale Data Center Market

The study comprised four main activities to estimate the hyperscale data center market size. We conducted significant secondary research to gather data on the market, the competing market, and the parent market. The following stage involved conducting primary research to confirm these conclusions and hypotheses and sizing with industry experts throughout the value chain. The overall market size was evaluated using a blend of top-down and bottom-up approach methodologies. After that, we estimated the market sizes of the various hyperscale data center market segments using the market breakup and data triangulation techniques.

Secondary Research

The market size of companies offering hyperscale data centers was arrived at based on secondary data available through paid and unpaid sources, as well as by analyzing the product portfolios of major companies in the ecosystem and rating the companies based on their product capabilities and business strategies.

In the secondary research process, various sources were referred to identify and collect information for the study. The secondary sources included annual reports, press releases, investor presentations of companies, product data sheets, white papers, journals, certified publications, articles from recognized authors, government websites, directories, and databases.

Secondary research was mainly used to obtain essential information about the industry's supply chain, the total pool of key players, market classification and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives, all of which were further validated by primary sources.

Primary Research

In the primary research process, various sources from the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side included industry experts, such as chief executive officers (CEOs), vice presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various companies and organizations operating in the hyperscale data center market.

Primary interviews were conducted to gather insights, such as market statistics, the latest trends disrupting the market, new use cases implemented, data on revenue collected from products and services, market breakups, market size estimations, market forecasts, and data triangulation. Primary research also helped me understand various technologies-related trends, segmentation types, industry trends, and regions. Demand-side stakeholders, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Security Officers (CSOs), and the installation teams of governments/end users using hyperscale data center and digital initiatives project teams, were interviewed to understand the buyer's perspective on suppliers, products, service providers, and their current use of services, which would affect the overall hyperscale data center market.

Note 1: Tier 1 companies have revenues greater than USD 10 billion; tier 2 companies' revenues range between USD 1 and 10
billion; and tier 3 companies' revenues range between USD 500 million and 1 billion
Note 2: Others include sales, marketing, and product managers.
Source: Secondary Literature, Interviews with Experts, and MarketsandMarkets Analysis

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Market Size Estimation

The hyperscale data center and related submarkets were estimated and forecasted using top-down and bottom-up methodologies. We used the bottom-up method to determine the market's overall size, using the revenues and product offerings of the major market players. This research ascertained and validated the precise value of the total parent market size through data triangulation techniques and primary interview validation. Next, using percentage splits of the market segments, we utilized the overall market size in the top-down approach to estimate the size of other individual markets.

The research methodology used to estimate the market size included the following:

• We used primary and secondary research to determine the revenue contributions of the major market participants in each country after secondary research helped identify them.
• Throughout the process, we obtained critical insights by conducting in-depth interviews with industry professionals, including directors, CEOs, VPs, and marketing executives, and by reading the annual and financial reports of the top firms in the market.
• We used primary sources to verify all percentage splits and breakups, which we calculated using secondary sources.

Hyperscale Data Center Market : Top-Down and Bottom-Up Approach

Data Triangulation

Once the overall market size was determined, we divided the market into segments and subsegments using the previously described market size estimation procedures. When required, market breakdown and data triangulation procedures were employed to complete the market engineering process and specify the exact figures for every market segment and subsegment. The data was triangulated by examining several variables and patterns from government entities' supply and demand sides.